“Thanks to Changing Dynamics’ insight, analysis, messaging, targeting, and vision we got out a message that clearly resonated with voters – and without going negative. We went on to win, and win BIG! The materials were polished and well conceived, and something I will look back on and treasure. Thanks for believing in me and working with me.”

— Naomi Duerr, Reno City Council Member

Changing Dynamics is a political consulting firm dedicated to helping progressive candidates win down ticket. We started the firm in 2011 to help continue to turn Nevada from purple to blue, and quickly found that there were few resources available for down-ticket races.

It seemed that unless you could afford an expensive consultant, media buyer, fundraiser, etc., you were on your own, figuring out how to run for political office as you go. Even if you did have the money, many political consultants didn’t know the best places to spend the money for a local campaign.

We decided to do what we could to change all that by focusing on providing valuable yet affordable resources to down-ticket races. This is the way we can have the most impact on continuing to shift local and states offices in a progressive direction.

Riley and Natasha blissfully exhausted at President Obama’s 2009 inauguration.

Who is behind Changing Dynamics?

Changing Dynamics was started in 2011 by husband and wife team, Riley and Natasha Sutton. Riley’s been a paid campaign operative since 2008, Natasha’s been doing graphic and web design professionally since 2006. They/we ran Changing Dynamics full time for the 2012 and 2014 cycles, running and consulting on dozens of local and state legislative races (mostly in the Reno, Nevada area). For the 2016 campaign, Riley went in-house for the area’s school district to run the outreach and PR campaign around a ballot question for a tax increase to fund $781 million in capital projects for the 93 schools and 64,000 students in the county (which passed!). Natasha continued doing freelance graphic design part-time while taking some time off to raise our two young boys.

Since the results of the 2016 election, we’ve been thinking and talking about how we can best contribute to the resistance. We liked helping new candidates in the past and had success doing it. We have seen these candidates in local and even state legislative races win with the right training, basic support, and in the right circumstances (and 2018 has all the hallmarks of a blue wave coming).

More about Riley

Riley, like many, was on a path different from politics prior to the 2008 election. Sure, he was politically active to the extent of volunteering on campaigns here and there, but he was pursuing a psychology degree at U.C. Berkeley with the goal of going into research on learning, memory, and sleep. Moving “temporarily” to Reno for the Obama Campaign in the 2008 general election, Riley got a taste for political campaigns. Riley and Natasha are snowboarders, and generally prefer mountains, lakes and rivers, and so jumped at the chance when Riley was recruited to move back to Reno to run state legislative races in 2010, and have been here happily ever since.

More about Natasha

Natasha studied graphic design to have a productive outlet for her creative drive. She loves supporting candidates and helping them visually communicate their ideas with thoughtfully crafted designs that support their broader message and story. Her goal is to enhance your message with a thoughtful and purposeful design.

Find out more about our services

Helping progressive candidates win down ticket