Downballot digital helps drive Dem victories

CD was contracted first for the Primary Election in June of 2020 to provide video content and digital advertising for the ADC’s nine endorsed primary candidates. CD, contracted in March at the start of the pandemic lockdown, devised a program of “Augmented Selfie Videos” and worked with each candidate and the group’s campaign director through creating a scripts, filming their own videos, authorizing their Facebook ads’ accounts, and running the video ads (as well as some limited static ad content). All nine candidates won their primaries, and CD was contracted again to provide the same service for 14 candidates in the General Election, as well as pre-roll and CTV ad creation and buying. Through this contract, CD’s staff (and six independent video editing contractors) produced over 100 videos and well into the six figures of direct ad spending. Twelve of the candidates won their general elections.

More examples of our work:

• We support Brittany Miller
• Brittany Miller: I would love to hear from you
• Our sister Elaine
• We support Elaine Marzola
• Meet Elaine Marzola for NV Assembly
• Lesley Cohen: Ensuring Nevadans have access to affordable healthcare
• Lesley Cohen: Fighting for Nevadans
• Lesley Cohen: I am proud to represent District 29 in the Nevada State Assembly
• Meet David Orentlicher
• Dr. David Orentlicher: Coverage
• About Rochelle Nguyen
• CH Miller: It’s a family thing
• Shondra Summers-Armstrong: Why I’m running
• Meet Elaine Marzola for NV Assembly
• Howard Watts: Your Assemblyman
• Assembly Dems: Service
• Maggie Carlton Endorsements